ZinUp · Plan

What we are building, and what is in the way

1of10 magazines convert unaided · bar is 9

ZinUp turns a publisher's back catalogue into a searchable archive their readers can use. The archive is the product every customer buys. The reader is an optional layer on top. There is no launch date. We ship when the two numbers below are right.

Two tracks, running at the same time

The product people see

Archive · Reader · Studio

What a publisher shows their readers, and what they use themselves. Judged by whether it is good, not whether it works.

  • Archive shows 1 issue when there are 13Broken
  • Test entries visible on a customer's shelfBroken
  • Zoom bar clutters the phoneFixing
  • Your list of layout and design faultsAwaiting you
  • Reader layout, desktop and phoneDone
  • Zoom in place, no pop-upDone
  • One reader, not twoDone

The engine behind it

PDF in · archive out

Turning a publisher's PDFs into clean articles with no human touching them. This is what we actually sell.

  • Magazines converting cleanly, unaided1 of 10
  • Two titles yield almost no textOpen
  • One title returns empty photosOpen
  • Two conversions stall midwayOpen
  • Spend cap that killed four runsFixed
  • Uploads destroyed by our own monitoringFixed
  • Engine rebuild unblockedShipping

The gates you set, and where they stand

Gate 1 Conversion quality Proof the idea works at all. Passed · 4 Jun
Gate 2 Onboarding speed A publisher can get themselves set up. Passed · 5 Jun
Gate 3 Launch readiness — core Nine of ten magazines convert with nobody fixing them by hand. Measured 3 of 10 when it was checked, on a pipeline we later found was destroying uploads. You chose to record the miss rather than move the date. Missed · 1 Sept
Gate 4 Launch readiness — content, then go live Both features it required — read-aloud audio and search visibility — went live in June. Nothing is unbuilt. The only thing left in it is your approval to launch. Waiting on Gate 3

What actually stands between here and launch

The thingWhere it isWhere it needs to be
Magazines converting unaided1 of 109 of 10
Issues visible in the archive1 of 1313 of 13
Test data on a customer's shelf2 entries0
Reader layoutDone, desktop and phoneHolds after your review
Your design verdictNot yet givenA list I can work from

The honest position

There is no date driving this. 21 September is when a commercial hire starts — not a launch, not a deadline. I anchored an earlier version of this page to it, which was wrong and is the second time I have made that mistake. Our own goal document has been corrected so it stops producing it.

Nothing is unbuilt. Every feature the launch gate asked for has been live since June. What is missing is that the engine is not yet reliable enough to sell, and the archive — the part every customer pays for — is showing a fraction of itself. Those two things are the whole job.

The one thing I need from you is the design and layout list you offered. I can find things that are broken. I cannot reliably tell you when something merely looks bad, and this week proved it — I shipped a zoom bar onto a phone and checked only that it worked.